Αγώνας
THE GOLD SPINNERS
ESTONIA/FINLAND, 2014, 72'
  by AGON - Tuesday, 12 July 2016

The Gold Spinners is a story about the birth, glory, and disappearance of a peculiar, invisible, and mighty business empire – the film studio Eesti Reklaamfilm, the only company producing commercials in the Soviet Union. It might have been born in the head of one man, but during its heyday, the studio provided employment for hundreds of people and its clips won the hearts of millions. All this took place in the “socialist empire”, under the conditions of planned economy and universal lack of everything. There really were no goods to advertise, the marketing rules did not apply, and, to the thousands of concerned officials, even the word „advertisement“ sounded almost as horrible as “CIA”, “saxophone”, or “Coca-Cola”.


Director: KIUR AARMA, HARDI VOLMER
Producer: TRAUM FABRIK